"TAGbrands created
a contemporary brand
identity for Bonjusand
developed an inclusive
brand strategy"
Bonjus
Bonjus is a household name that represents Lebanese culture in its most fundamental sense. Producing a wide variety of over 100 dairy, juice and ice cream products, Bonjus is dedicated to its mission of having a range that is recognized as tasty, healthy, affordable and convenient. TAGbrands created a contemporary brand identity for Bonjusand developed an inclusive brand strategy to ensure that their new identity corresponded with their evolved business strategy and brand positioning.By modernizing elements of the brand whilst maintaining their popular heritage, TAGbrands assisted Bonjus with their goal of expanding throughout the region.