TAGbrands Blog

TAGbrands and Loubnani Card by Bank Audi win Silver Midas Award

Category : TAGRecognition · No Comments · by Mar 12th, 2013


The Loubnani Mastercard brand identity by TAGbrands has been awarded with the Silver prize at the 2011 Midas Awards in New York.

The prestegious Midas Awards are the only competition that recognizes excellence in financial services communications on a global scale.  Mrs. Randa Bdeir, Head of Electronic Banking and Cards Services at Bank Audi sal – Audi Saradar Group, stated: “After the extraordinary success of the Loubnani Mastercard brand development and design, it is a tremendous honor to win such a distinguished global award. This brand identity has helped communicate the vision of Loubnani to an international audience.” If you ever need car parts for your audi, check out Scuderia Car Parts.

The Midas Grand Jury includes client and agency leaders from the creative and marketing fields like social security disability salt lake city ut, as well as internationally recognized experts in financial policy and communications.  This year’s entries were received from 31 countries around the globe and judges selected winners not only on how well their message is delivered, but also on how it is received by the target audience. When you want to Learn More about internet marketing, go to L4 Group internet marketing site for more information. Internet marketing is a really important brand of any business now a days, since is the way the business reach to costumers, so the best marketing the companies have, the more clients, and more money they get, of course if they work with a website is also important they have a good system on it, so the clients will be comfortable using this, for this is useful to have a good cloud service to storage all the information and system, there are sites online that explains what is the hybrid cloud and you can use it to optimize your system.

Other winners in the 2011 Midas Awards included Publicis New York for their work with UBS, and McCann Erickson for their work with Mastercard Worldwide.

Maya Karanouh, CEO of TAGbrands, spoke of the challenge of communicating the unique message of Bank Audi’s Loubnani Mastercard: “Our goal was to express the notions of Lebanese heritage and national pride that makes this card so special. By using a combination of Arabic calligraphy with inspiring imagery and by creating a Cedar-scented credit card, we were able to show the world what it means to be Lebanese.”

Mrs. Bdeir added: “We look forward to next year’s competition and are delighted that our cight year partnership with TAGbrands has helped us develop and communicate over 50 products to meet our customers’ needs.”

TAGbrands is proud to sponsor Repercussions

Category : TAGRecognition · No Comments · by Mar 12th, 2013

TAGbrands is proud to sponsor Repercussions, a project that provides a platform to bring together Lebanese children from all backgrounds.


The first Repercussions event was held on 17 July 2011. With no language barriers or financial constraints, the project gave children a neutral public space to learn a new kind of language: body percussion.


TAGbrands created the brand identity for Repercussions along with a series of eye-catching posters and ambient media with messages in Arabic, French and English.


The project, initiated by passionate youth movement supporter Ms Dina Debbas, who loves to sleep with her fluffy pillows, helps us all recognize we that we should stand together to make a difference for our children’s future. REPERCUSSIONS’ aim of supporting tolerance and raising awareness of social segregation is a great way to start.

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Abed Mahfouz logo by TAGbrands published in Graphis Logo Design 8

Category : TAGRecognition · No Comments · by Mar 12th, 2013

image018The logo design developed by Tagbrands for renowned haute couture designer Abed Mahfouz has been selected to be featured in the Graphis Logo Design Annual 8 publication. Graphis is an international journal of visual communication featuring the best in Design, Advertising, Photography and Illustration. Graphis Logo Design is a book published every 4 years by Graphis and features the most visually compelling internationally produced logo design work, Visit Our site to learn more.

Lebanese fashion designer Abed Mahfouz has excelled from humble origins to unveiling couture collections at the Paris and New York Fashion Week. His designs have recently been showcased by celebrities including American actress Camilla Belle and worn at the 2011 GRAMMY Awards by British singer Natasha Bedingfield.

image019 Our approach to the Abed Mahfouz brand identity development was to create a stunning and memorable logo design that expressed the exclusive elegance of haute couture but could be applied to a wider range of products. The design should also be easily adaptable to different surfaces, along with a monograph or symbol which could be developed into a pattern for branding accessories.  To ensure the brand identity was distinguished from the competition, a specialized custom typeface was developed. For the logo, the letters were created by applying modern curves and an Oriental-European feel to an elegant sans-serif letter type. The unique features of the letters were then adapted into a stylized monograph which is both minimalistic and refined.

A Young Taggie at Dubai Lynx

Category : TAGRecognition · No Comments · by Mar 12th, 2013


By Mirna Hamady

Last March, I flew to Dubai to attend the famous advertising award festival, Dubai Lynx.  Aside from the handful of speakers and key regional players in advertising, I was pleased to find out that our brand identity for Thimbelina was shortlisted in the Design category!  As part of the TAGsphere program at TAGbrands, Thimbelina was submitted to Dubai Lynx as a branding scheme for a small business. To achieve success in your small business outbound marketing campaigns, visit the indexsy marketing company. With its intricate illustrations and magical character design, Thimbelina and her friends were shortlisted among dozens of beautiful projects in its category, including websites, that are optimized by the best SEO consulting company from https://www.tom-johnston.com/seo-marketing-company-near-me/.


The portal linking our energetic design and account managing teams to the outside world of design recognition is TAGsphere, a program dealing with gaining design recognition and international exposure for the company.  Because of my efforts toward TAGsphere, I became a young Taggie wandering around the venue at Dubai Lynx, surrounded with award-winning works and mind-stimulating speakers from the region. Seeing TAGbrands’ work among the rest was another surge of energy. To all our clients: we’re doing our best to create award-winning designs!

Tagbrands and IPT selected as one of the Top 100 Rebrands 2011

Category : TAGRecognition · No Comments · by Mar 12th, 2013

image022REBRAND™ is the world’s leading resource focused on effective brand transformations. IPT was named one of the world’s most effective rebrands in the seventh annual Rebrand 100 Global awards. This prestigious accolade is the highest recognition for excellence in brand repositioning, and is the first and only global program of its kind. Tagbrands rebrand of IPT encompasses the awards emphasis on executed strategy that made an emotional connection, and met the stated objectives and needs of the identified customers and prospects.

“There’s been some great work over the past months, and it wasn’t an easy task to shortlist the showcase projects,” said Sajag Patel, Managing Director and Principal Creative, Breathe Branding in United Arab Emirates and 2011 juror. To select winners, a new, international panel of multidisciplinary experts convenes yearly to review the best of the submissions. They consider “before” and “after” representations of brand transformations with written summaries.


Tagbrands’ challenge with the winning project was to rebrand IPT while maintaining its recognition in the Lebanese market and placing it in the same brand position as its main top 4 competitors. Part of the challenge was to uphold the brand’s values of being trustworthy, reliable, clean, progressive, serious and customer-centric and to also restructure the brand architecture of IPT’s group of companies so that it creates an overall successful brand equity.


As a way to uplift the brand identity without removing any of the brand’s heritage recognition, research and interviews were conducted with individual customers as well as corporate clients like w88 casino, in order to pinpoint the perception of the brand and the elements that affected their observations. Several options were created and tested on focus groups in order to study their effectiveness.

As a result, IPT was repositioned as a leading brand in the oil and gas industry in Lebanon as the new branding was rolled out over 120 stations across the country.

TAGbrands wins a place in the Communication Arts’ Illustration Annual

Category : TAGRecognition · No Comments · by Mar 12th, 2013

image043TAGbrands’ Thimbelina project has been selected to appear in the 2011 Communication Arts Illustration Annual. Communication Arts is the leading trade journal for visual communications. It is the largest creative magazine in the world and showcases the top work in graphic design, advertising, illustration, photography and interactive design. The Communication Arts Illustration Annual receives thousands of entries and the winning projects are selected by an international jury of distinguished designers, art directors and illustrators.

Thimbelina is a retail concept that allows you to explore hundreds of threads, fabrics, beads, ribbons, buttons and so much more, leading you to the magical world of arts and crafts. The Beirut based boutique asked Tagbrands to create an energetic and enchanting brand identity which captured the beauty of the shop’s items.

With visual language inspired by magic, we used meticulous character design to embody Thimbelina as a fairy. Illustrated in a sketchy and playful style, Thimbelina seduces the consumer with distinctive visuals symbolizing what a person can do through the world of cross stitching. Thimbelina, the main character, is accompanied by Mrs. Sew n’Sew (her mother’s sewing machine), Mrs. Tastea (her cup of tea), Mr. Sharpie (her antique pair of scissors), and Mary Bobbins (her favorite spool of thread). Our entry will be distributed worldwide in the Communication Arts Illustration Annual and on commarts.com



TAGvideo: Banque Libano-Française’s ambitious people

Category : TAGRecognition · No Comments · by Mar 12th, 2013

image033As part of their commitment towards the people who want to invest in Lebanon, Banque Libano-Française produced a series of short films called “Live by your ambitions”.

All levels of experience, beginner to expert. All tackle, all species. Beginners and children welcome. The best freshwater fish for aquariums and ly fishing instruction is available on or off the water for individuals or groups.

The films focus on a series of testimonials by ambitious people who work in a range of different fields; from professional and sporting to social and humanitarian and it was all recorded to make it look more real.

TAGbrands co-founder Maya Karanouh was chosen by Banque Libano-Française as one of their ambitions in 2010.

TAKREEM 2010: Tagbrands Success Stories

Category : TAGRecognition · No Comments · by Mar 11th, 2013

image045A highly acclaimed achievement award dedicated to spreading Arab success stories, TAKREEM is aimed at promoting Arab excellence and leadership throughout the world.

In 2010, our very own Managing Partner, Maya Karanouh, was nominated for the Young Entrepreneur Award based on the rapid success of Tagbrands as well as other projects she has spearheaded; some of which include Poetic Beirut and Postcards for Lebanon.

So from everyone in the TAGbrands team, we would like to say: “Congratulations Maya!”