The AM is responsible for managing and developing accounts, to maximize turnover and profit. Hitting personal targets and contributing to overall profitability, success and positive image of the company in the marketplace.


  • Develop and Interpret weekly scorecard data and develop into strategies to grow Spirit business by store.
  • Proactively identify Accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained as customers.
  • Proactively develop relationships with key users and provide Product Marketing team with customer feedback on product improvements.
  • Meet specific customer needs.
  • Proactively conduct strategic account reviews with all assigned customers on a regular basis to review service needs and usage trends. Identify products and pricing that meet customer needs and business objectives.
  • Conduct Rate Reviews/Billing disputes and credits with strategic customers upon request.
  • Analyze weekly category promotional activity to optimize lifts, and identify the potential to maximize distribution and assortment.
  • Field account and product related direct calls from clients, as well as transferred calls from the Customer Care team for issues and requests that require Strategic Account Manager involvement.
  • Address client concerns and ensure the resolution of issues in a timely manner, with follow-up when appropriate.
  • Deliver ongoing market analysis and assessment of competitors and market intelligence with a focus on the future and value creation.
  • Retain accounts through the development of strong relationships with key decision makers and users within an organization.
  • Ensure customers are proficient in using services by identifying user needs and providing training and consultative services.
  • Responsible for managing, supporting, and servicing the account related needs of an assigned set of strategic customers.