" TAGbrands adapted
L’Oréal’s
selective brands
to the local market "
L'Oreal
The L'Oréal Group is the world's largest cosmetics and beauty company. L’Oreal has developed activities in the field of cosmetics, concentrating on hair color, skin care, sun protection, make-up, perfumes and hair care, and is active in the dermatological and pharmaceutical fields.

While global brands may address universal tastes, multinationals that respond to local preferences may have an advantage over those that address a standardized market.

TAGbrands adapted L’Oréal’s selective brands to the local market, all the while applying and maintaining the brands’ strategic global guidelines.

Services:
Brand Communications
Brand Collateral