"The MIT Enterprise
Forum approached
TAGbrands to design the
branding of the MIT
Pan Arab
Business Plan Competition."
MIT
The MIT Arab Business Plan Competition, organized by the MIT Enterprise Forum for the Pan Arab Region, is the first of its kind in the Arab world. The Competition is designed to encourage all entrepreneurs in the region to start their own company and, ultimately, create a nest of leading firms in the Arab world. It also brings to the Arab world all the MIT expertise in entrepreneurship and in running such competitions.

The equivalent of the MIT Arab Business Plan Competition in Boston is called the MIT 50K Entrepreneurship Competitions and has created a number of leading firms and thousands of jobs.

The MIT Enterprise Forum approached TAGbrands to design the branding of the MIT Pan Arab Business Plan Competition. The brand needed to carry the voice of the competition throughout the Arab world using multiple mediums, while retaining the strength of the parent brand.


Services:
Brand Strategy
Corporate Identity Design
Brand Communications
Brand Collateral